Press Releases

SANDISK SECURE FLASH MEMORY TECHNOLOGY TO POWER NEW CRICKET UNLIMITED “MUVE MUSIC” WIRELESS SERVICE

dez 20, 2010

4GB SanDisk microSDHC™ Connected Memory Card Enables Secure, Affordable
and Accessible Content for a High-Quality Mobile Experience

Cricket UnlimitedMilpitas, Calif., December 20, 2010--SanDisk Corporation (NASDAQ: SNDK), the global leader in flash memory cards, today announced a secure, card-based media solution with network-connected memory to support Cricket's new unlimited Muve MusicTM wireless service. SanDisk's technology will allow consumers on the Cricket 3G network to enjoy premium digital content on their mobile phones without the need for a computer to download music.

Muve Music includes unlimited talk, text and Web plus unlimited music downloads, ringtones and ringback tones. Muve Music content is downloaded DRM-free over Cricket's 3G network to the phone. The content is stored and protected on the SanDisk flash memory card. By alleviating the need for any digital rights management scheme (DRM), handset performance and battery life can be improved, resulting in a high-quality mobile experience.

"With the help of SanDisk, we have created an innovative new way to protect digital content without the use of DRM," said Jeff Toig, vice president and general manager, voice and data products, Cricket. "This solution enables a superior overall experience for Muve Music customers. They will have immediate and easy access to all the music they love while the music industry has the confidence it needs in a secure mobile music solution."

"Cricket is a leading-edge mobile network service provider that knows how to deliver value and innovation to its customers," said Daniel Schreiber, senior vice president, software and solutions, SanDisk. "The use of our advanced technology to secure the Muve Music service is one of those ways. We help Cricket deliver a great quality of service and a premium experience, and we are pleased to serve as a value-added solutions provider to Cricket."

The Cricket Muve Music service will be available in January 2011 and initially on the Samsung SuedeTM mobile phone.

Hardware-based Security Is Effective, Transparent to Consumers

When consumers download music from the Muve Music service over Cricket's nationwide 3G network to the card without the need of a computer, the SanDisk card's built-in security technology immediately and automatically encrypts the content. SanDisk's intelligent security technology allows conditional access to music content by regulating the network connection through the card, where music files are encrypted and stored. Using SanDisk's technology, Cricket is able to provide a secure hosting environment with controlled access to the content based on the current status of a customer's service plan-a reliable solution that is ideal for pre-paid services.

SanDisk's security technology recognizes the authentication credentials assigned to each service subscriber. The technology acts as a key that grants access to the Cricket-controlled partition on the microSDHC card where music can be downloaded from the Cricket Muve Music service in the cloud and then stored remotely to the card. The card secures content by verifying the user's account status before granting them access to the service.

About SanDisk

SanDisk Corporation is the global leader in flash memory cards - from research, manufacturing and product design to consumer branding and retail distribution. SanDisk's product portfolio includes flash memory cards for mobile phones, digital cameras and camcorders; digital audio/video players; USB flash drives for consumers and the enterprise; embedded memory for mobile devices; and solid state drives for computers. SanDisk is a Silicon Valley-based S&P 500 company, with more than half its sales outside the United States.


1 1 gigabyte (GB) = 1 billion bytes. Some capacity not available for data storage.

SanDisk's product and executive images can be downloaded from:
www.sandisk.com/corporate/media.asp
SanDisk's web site/home page address: www.sandisk.com

© 2010 SanDisk Corporation. All rights reserved. SanDisk and the SanDisk logo are trademarks of SanDisk Corporation, registered in the United States and other countries. microSDHC is a trademark of SD-3C LLC. Other brand names mentioned herein are for identification purposes only and may be the trademarks of their respective holder (s).

This press release contains certain forward-looking statements, including expectations for new product introductions, applications, features, markets and customers that are based on our current expectations and involve numerous risks and uncertainties that may cause these forward-looking statements to be inaccurate. Risks that may cause these forward-looking statements to be inaccurate include among others: the market demand for our products may grow more slowly than our expectations or there may be a slower adoption rate for these products, no security technology can be guaranteed to be 100% secure, our products may not be available at the prices, or in the geographies or capacities that we anticipate, our products may not perform as expected and the other risks detailed from time-to-time in our Securities and Exchange Commission filings and reports, including, but not limited to, our annual report on Form 10-K and our quarterly reports on Form 10-Q. We do not intend to update the information contained in this press release.

Media Contact:
Mike Wong Jody Privette Young
SanDisk Corporation Lyman Public Relations
408-801-1240 415-328-4700
mwong@sandisk.com jody@lymanpr.com
 

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