Press Releases

SanDisk Shakes up the MP3 Player Market with Sansa Shaker

abr 17, 2007

With a Snap of the Wrist, Sansa ® Shaker™ Jumps From One Song to the Next;
Makes Sharing Music Easy Through Dual Headphone Jacks and Built-In Speaker
 
 
ShakerPink130.jpgMILPITAS, CA, April 17, 2007-SanDisk® Corporation (NASDAQ:SNDK) , the second largest seller of MP3 players in the United States, today announced the new Sansa Shaker MP3 player designed for kids and families. A fun and unique music player, the Sansa Shaker features many ways to enjoy and share songs, including two headphone jacks, a built-in speaker to listen without ear buds, and the ability to play SD™ cards loaded with your favorite music.
           
Changing songs on the player is a snap - or rather, a shake. Young music lovers can impress their friends by shaking the device to jump to another song, or use a simple controller band for moving forward and back through their song library. A second band manipulates volume.
           
"Sansa Shaker brings a fresh approach to sharing and enjoying digital music, at a price that's affordable for everyone in the family," said Keith Washo, SanDisk retail product marketing manager. "This is part of SanDisk's continuing strategy of introducing MP3 players for every lifestyle, with a wide range of features and price points."
 
The Sansa Shaker is available in pink and blue; it comes equipped with a USB cable, lanyard, five pre-loaded songs,and a colorful array of stickers so kids can customize their device. The Sansa Shaker includes an AAA battery that allows up to 15 hours* of battery lifewhen using a single pair of headphones. It also comes with a 512MB SD flash memory card which holds up to 125 MP3** songs.
 
The standard SD card slot makes it easy for kids and families to swap out flash memory cards loaded with a variety of music, an especially helpful feature for families that already have MP3 collections.
 
The Shaker is expected to be available in the United States in late April at a manufacturer's suggested retail price of $39.99, with availability planned in other parts of the world later this year.
 
SanDisk is the original inventor of flash storage cards and is the world's largest supplier of flash data storage card products, using its patented, high-density flash memory and controller technology. SanDisk is headquartered in Milpitas, CA and has operations worldwide, with more than half its sales outside the U.S.
 
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* Based on continuous playback at 128 kbps MP3; actual life and performance may vary based on usage patterns.
** Approximation based on four-minute songs at 128kbps MP3 playback through single pair of headphones.
 
SanDisk's product and executive images can be downloaded from 
The Sansa Shaker player is intended for children 8 years old and up.
SanDisk's web site/home page address: www.sandisk.com
 
SanDisk, the SanDisk logo and Sansa are trademarks of SanDisk Corporation, registered in the United States and other countries. Sansa Shaker and TrustedFlash are trademarks of SanDisk Corporation. SD and microSD are trademarks. Other brand names mentioned herein are for identification purposes only and may be the trademarks of their respective holder (s).
 
This press release contains certain forward-looking statements, including expectations for new product introductions, applications, markets, and customers that are based on our current expectations and involve numerous risks and uncertainties that may cause these forward-looking statements to be inaccurate. Risks that may cause these forward-looking statements to be inaccurate include among others: market demand for our products may grow more slowly than our expectations, there may be a slower adoption rate for these products in new markets that we are targeting, our products may not perform as expected, and the other risks detailed from time-to-time in our Securities and Exchange Commission filings and reports, including, but not limited to, Form 10-K and our quarterly reports on Form 10-Q. We do not intend to update the information contained in this press release.

MEDIA CONTACT:
SanDisk Corporation
Carm Lyman
707-256-3834
carm@Lymanpr.com

 

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